Last Saturday 12 December 2015 evening at Beirut restaurant (74/13D Hai Ba Trung st., HCMC) everybody was invited for the 4th anniversary of the Mediterranean restaurant; but the main attraction was the launch of two prominent wine brands in Vietnam – Barefoot and Carnivor – both exclusivity of Magnum Group and pricewines.com in the country.
The event organized by Beirut restaurant and Magnum group gathered a huge crowd, including Vietnamese stars, businessmen and celebrities all mixed up with both Vietnamese and foreigner guests.
Barefoot Ambassador Mr. Phil Aiello (CEO for the Asia Pacific) explained to the crowd the origin of the barefoot name: it came from the fact that, in the old days, winemaker used to crush grapes with their bare feet, a practice called grape stomping (or foot treading) that is still a surprisingly common practice all over the world.
Started as a small company in 1986, Barefoot is now the largest wine brand in the world. (ref. The Drinks Business June 2014 London).
Barefoot is as well the brand with the most numbers of awards (2500 and counting).
Michael Houlihan and Bonnie Harvey started the Barefoot Wine brand in their laundry room in 1985, made it a nationwide best seller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets.
They were pioneers in what they termed “Worthy Cause Marketing” and Performance Based Compensation. They held a comprehensive view of customer service resulting in the National Hot Brand Award for outstanding sales growth in 2003 and 2004.”
Beirut 4th anniversary was a great opportunity to introduce seven Barefoot grape variety (Cabernet Sauvignon, Merlot, Pinot Noir, Shiraz, Chardonnay, Pinot Grigio, Sauvignon Blanc) and Carnivor Cabernet-Sauvignon. Now all available in Vietnam (wholesales) through Pricewines.com.
What Ho Chi Minh count as VIP and celebrities were there, with MC Phuong Mai to entertain the guest all evening.
Beirut as usual was the best host in town with galore of finger food, wine tasting for all Barefoot wines, and entertainment all evening long with DJ and traditional belly dancing.
Read as well: The incredible story of starting the world’s largest wine brand, Barefoot wine in Forbes
All the Vietnamese press covered the event as well: